/* Aura · landing (aurasocial.mx)
   Reglas de forma: botones en píldora, todo lo demás con radio de 20 px.
   Un solo acento (morado de marca), tema claro fijo, sin gradientes. */
:root{
  --bg:#FCFBFE;--surface:#FFFFFF;--tint:#F1ECFA;--tint-2:#E7DFF6;--line:#E6E2EE;
  --ink:#17151F;--ink-2:#4B4757;--ink-3:#7E7890;
  --accent:#7C3AED;--accent-ink:#5B21B6;
  --r:20px;--wrap:1180px;--shadow:0 24px 60px rgba(76,29,149,.12);
  --ease:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.6 Geist,"Segoe UI",Roboto,system-ui,sans-serif;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}
a{color:inherit}
h1,h2,h3,.disp{font-family:Gabarito,Geist,sans-serif;letter-spacing:-.02em;line-height:1.05;margin:0;font-weight:700}
h1{font-size:clamp(38px,4.6vw,58px)}
h2{font-size:clamp(30px,3.4vw,42px);max-width:17em}
h3{font-size:22px;font-weight:600;line-height:1.2}
p{margin:0}
.lead{font-size:clamp(17px,1.35vw,19px);color:var(--ink-2);max-width:34em;margin-top:20px}
.sub{color:var(--ink-2);max-width:40em;margin-top:14px;font-size:17px}
.chico{font-size:14px;color:var(--ink-3)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
section{padding:96px 0}
.eyebrow{font-size:13px;font-weight:600;color:var(--accent-ink);text-transform:uppercase;letter-spacing:.12em;margin-bottom:18px}
em{font-style:normal;color:var(--accent)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}

/* botones */
.btn{display:inline-flex;align-items:center;gap:10px;border-radius:999px;padding:14px 22px;font-weight:600;font-size:15px;text-decoration:none;line-height:1;white-space:nowrap;border:1px solid transparent;cursor:pointer;transition:transform .25s var(--ease),background .2s,border-color .2s}
.btn:hover{transform:translateY(-1px)}
.btn:active{transform:scale(.98)}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-ink)}
.btn-ghost{background:var(--surface);color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink-3)}
.btn img{width:18px;height:18px;display:block}
.stores{display:flex;gap:12px;flex-wrap:wrap;margin-top:32px}
.store{display:inline-flex;align-items:center;gap:12px;border-radius:999px;padding:12px 22px 12px 16px;background:var(--ink);color:#fff;text-decoration:none;line-height:1.1}
.store img{width:22px;height:22px;display:block}
.store small{display:block;font-size:11px;opacity:.75;margin-bottom:2px}
.store b{font-size:15px;font-weight:600}
.store:hover{background:#2A2636}

/* cabecera */
.top{position:sticky;top:0;z-index:10;background:rgba(252,251,254,.92);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;gap:32px;height:64px}
.brand{font-family:Gabarito,sans-serif;font-weight:700;font-size:20px;display:flex;align-items:center;gap:10px;color:var(--ink);text-decoration:none;letter-spacing:-.01em}
.brand img{width:28px;height:28px;border-radius:8px}
.brand small{font-family:Geist,sans-serif;font-weight:500;font-size:13px;color:var(--ink-3);letter-spacing:0}
.nav{display:flex;gap:26px;margin-left:auto}
.nav a{color:var(--ink-2);text-decoration:none;font-size:15px;font-weight:500}
.nav a:hover{color:var(--ink)}
.top .acciones{display:flex;gap:10px}
.top .btn{padding:11px 18px;font-size:14px}

/* hero */
.hero{padding:64px 0 0;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:7fr 5fr;gap:48px;align-items:center}
/* Video de arriba: lo primero que ve el negocio, a todo el ancho para que se lea el panel */
.hero .wrap.hero-video{display:block;margin-bottom:56px}
.hero-video video{display:block;width:100%;height:auto;aspect-ratio:16/9;border-radius:var(--r);border:1px solid var(--line);box-shadow:var(--shadow);background:var(--tint)}
.hero-video .chico{margin-top:12px}
.phones{position:relative;height:620px}
.phone{position:absolute;border-radius:28px;overflow:hidden;background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow)}
.phone img{display:block;width:100%;height:auto}
.phone.a{width:300px;right:-40px;top:0}
.phone.b{width:230px;left:0;bottom:-40px}
.hero-shot{margin-right:-140px}
.hero-shot img{display:block;width:100%;height:auto;border-radius:var(--r);border:1px solid var(--line);box-shadow:var(--shadow)}
.hero-shot .chico{margin-top:12px}
.hero .acciones{display:flex;gap:12px;flex-wrap:wrap;margin-top:32px}

/* fila de hechos (bajo el hero) */
.facts{margin-top:64px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:40px 0}
.facts .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:32px}
.fact b{display:block;font-family:Gabarito,sans-serif;font-size:42px;font-weight:700;letter-spacing:-.03em;line-height:1}
.fact b small{font-size:16px;color:var(--ink-3);margin-left:6px;letter-spacing:0;font-weight:600}
.fact span{display:block;color:var(--ink-2);font-size:14.5px;margin-top:10px;max-width:22em}

/* división 5/7 con columna pegajosa */
.split{display:grid;grid-template-columns:5fr 7fr;gap:64px;align-items:start}
.split .stick{position:sticky;top:96px}
.puntos{margin-top:0}
.punto{padding:28px 0;border-top:1px solid var(--line)}
.punto:last-child{border-bottom:1px solid var(--line)}
.punto b{display:block;font-family:Gabarito,sans-serif;font-size:22px;font-weight:600;letter-spacing:-.01em}
.punto p{color:var(--ink-2);max-width:36em;margin-top:6px}

/* línea del día (el martes) */
.dia-grid{display:grid;grid-template-columns:7fr 5fr;gap:64px;align-items:start}
.linea{list-style:none;margin:40px 0 0;padding:0;position:relative}
.linea::before{content:"";position:absolute;left:104px;top:0;bottom:0;width:1px;background:var(--line)}
.linea li{display:grid;grid-template-columns:80px 1fr;gap:48px;padding:22px 0;align-items:start}
.linea time,.linea .dia-t{font-family:Gabarito,sans-serif;font-size:28px;font-weight:700;color:var(--accent);letter-spacing:-.03em;line-height:1.1;text-align:right;font-variant-numeric:tabular-nums}
.linea h3{font-size:20px}
.linea p{color:var(--ink-2);font-size:15px;margin-top:6px;max-width:34em;line-height:1.5}
.dia-shot{position:sticky;top:96px;display:flex;justify-content:center;padding-top:8px}
.dia-shot .phone{position:relative;width:300px}

/* bento */
.bento{display:grid;grid-template-columns:repeat(3,1fr);grid-auto-rows:340px;gap:16px;margin-top:40px}
.bento4{grid-template-columns:repeat(4,1fr);grid-auto-rows:300px}
.cell{border-radius:var(--r);padding:28px;position:relative;overflow:hidden;background:var(--surface);border:1px solid var(--line);display:flex;flex-direction:column}
.cell.w2{grid-column:span 2}
.cell.tint{background:var(--tint);border-color:transparent}
.cell.solid{background:var(--accent);color:#fff;border-color:transparent}
.cell.solid p{color:rgba(255,255,255,.85)}
.cell h3{font-size:24px}
.cell p{color:var(--ink-2);margin-top:8px;font-size:15px;line-height:1.5}
.cell.w2.has-shot p,.cell.w2.has-shot h3{max-width:50%}
.cell .shot{position:absolute;border-radius:22px 22px 0 0;box-shadow:var(--shadow);border:1px solid var(--line);border-bottom:0;overflow:hidden;background:var(--surface)}
.cell .shot img{display:block;width:100%;height:auto;margin-top:-16%} /* oculta la barra de estado del teléfono */
.cell .shot.wide img{margin-top:0}
.cell.w2 .shot{top:28px;right:28px;width:220px}
.cell:not(.w2) .shot{top:170px;left:28px;right:28px}
.cell .shot.wide{top:44px;left:52%;right:-8%;width:auto;bottom:auto;border-radius:14px;border-bottom:1px solid var(--line)}

/* qué incluye (negocios): dos muestras grandes + franja del mostrador */
.muestra{display:grid;grid-template-columns:5fr 7fr;gap:48px;align-items:center;margin-top:48px}
.muestra.inv{grid-template-columns:7fr 5fr}
.muestra-txt h3{font-size:26px}
.muestra-txt p{color:var(--ink-2);margin-top:10px;max-width:36em}
.mini{list-style:none;margin:18px 0 0;padding:0;border-top:1px solid var(--line);max-width:36em}
.mini li{padding:10px 0;border-bottom:1px solid var(--line);font-size:14.5px;color:var(--ink-2)}
.muestra-img{margin:0}
.muestra-img img{display:block;width:100%;height:auto;border-radius:var(--r);border:1px solid var(--line);box-shadow:var(--shadow)}
.muestra-img figcaption{font-size:13px;color:var(--ink-3);margin-top:10px}
.mostrador{display:grid;grid-template-columns:repeat(4,1fr);gap:32px;margin-top:64px;padding-top:32px;border-top:1px solid var(--line)}
.mostrador h3{font-size:19px}
.mostrador p{color:var(--ink-2);font-size:14.5px;margin-top:8px;line-height:1.5}

/* pasos (negocios) */
.pasos{margin:0}
.paso{display:grid;grid-template-columns:72px 1fr;gap:20px;padding:28px 0;border-top:1px solid var(--line)}
.paso:last-child{border-bottom:1px solid var(--line)}
.paso .n{font-family:Gabarito,sans-serif;font-size:48px;font-weight:700;color:var(--accent);line-height:1;letter-spacing:-.03em}
.paso h3{font-size:22px}
.paso p{color:var(--ink-2);margin-top:8px;max-width:40em}

/* selector de plan (negocios) */
.seg{display:inline-flex;flex-wrap:wrap;gap:4px;background:var(--tint);border-radius:999px;padding:4px;margin-top:32px}
.seg button{border:0;background:transparent;border-radius:999px;padding:10px 18px;font:inherit;font-weight:600;font-size:14px;color:var(--ink-2);cursor:pointer;transition:background .2s,color .2s}
.seg button[aria-selected="true"]{background:var(--ink);color:#fff}
.seg button:hover:not([aria-selected="true"]){color:var(--ink)}
/* Oferta de arranque (sep 2026): 3 meses de Premium sin costo. Antes solo se
   mencionaba como nota en el cierre; ahora se anuncia arriba y en los planes. */
.oferta{margin-top:16px;font-size:15px;color:var(--ink-2);max-width:56ch}
.oferta b{color:var(--ink)}
#planes .oferta{margin:0 auto 4px;text-align:center;max-width:64ch}
.seg button small{display:block;font-size:10.5px;font-weight:600;color:var(--accent-ink);margin-top:1px}
.seg button[aria-selected="true"] small{color:#fff;opacity:.75}
.plan-hd{display:grid;grid-template-columns:auto 1fr auto;gap:40px;align-items:end;margin-top:36px;padding-bottom:28px;border-bottom:1px solid var(--line)}
.plan-hd .precio{font-size:clamp(44px,5vw,64px);letter-spacing:-.03em;line-height:1}
.plan-hd .por{display:block;color:var(--ink-3);font-size:14px;margin-top:6px}
.plan-hd .rec{display:inline-block;font-size:13px;font-weight:600;color:var(--accent-ink);background:var(--tint);border-radius:999px;padding:6px 12px;margin-bottom:10px}
.plan-hd .rec:empty{display:none}
.plan-hd .para{color:var(--ink-2);max-width:30em}
.tiles{display:flex;flex-wrap:wrap;gap:28px 48px;padding:32px 0}
.tile b{display:block;font-family:Gabarito,sans-serif;font-size:36px;font-weight:700;letter-spacing:-.03em;line-height:1}
.tile b.no{color:var(--ink-3);font-size:22px;padding-top:10px}
.tile span{display:block;font-size:14px;color:var(--ink-2);margin-top:8px}
.check{list-style:none;margin:0;padding:24px 0 0;border-top:1px solid var(--line);display:grid;grid-template-columns:repeat(3,1fr);gap:12px 32px;font-size:15px}
.check li{display:flex;gap:10px;align-items:baseline;color:var(--ink-2)}
.check li::before{content:"✓";color:var(--accent);font-weight:700}
.check li.no{color:var(--ink-3)}
.check li.no::before{content:"-";color:var(--ink-3)}
.check li b{color:var(--ink);font-weight:600}
.tabla{margin-top:40px}
.tabla summary{cursor:pointer;list-style:none;font-weight:600;color:var(--accent-ink);display:inline-flex;gap:8px;align-items:center}
.tabla summary::-webkit-details-marker{display:none}
.tabla summary::after{content:"+";font-size:18px}
.tabla[open] summary::after{content:"-"}
.tabla .scroll{overflow-x:auto;margin-top:20px}
table.planes-t{width:100%;border-collapse:collapse;font-size:14px;min-width:820px}
.planes-t th,.planes-t td{padding:11px 14px;text-align:right;border-bottom:1px solid var(--line);font-variant-numeric:tabular-nums}
.planes-t th:first-child,.planes-t td:first-child{text-align:left;color:var(--ink-2);font-weight:500;padding-left:0}
.planes-t thead th{color:var(--ink);font-weight:600}
.planes-t td.no{color:var(--ink-3)}
.planes-t .grupo td{padding-top:20px;font-weight:600;color:var(--ink);border-bottom:0}

/* alta (Calendly) */
.alta-grid{display:grid;grid-template-columns:5fr 7fr;gap:48px;align-items:start;margin-top:8px}
.alta-lista{list-style:none;margin:28px 0 0;padding:0;border-top:1px solid var(--line)}
.alta-lista li{display:grid;grid-template-columns:28px 1fr;gap:12px;padding:16px 0;border-bottom:1px solid var(--line-soft);font-size:15px;color:var(--ink-600);line-height:1.5}
.alta-lista li b{color:var(--ink-900);font-weight:600;display:block;margin-bottom:2px}
.alta-lista li span:first-child{color:var(--accent);font-family:Gabarito,sans-serif;font-size:22px;line-height:1;font-weight:700}
.alta-cal{border:1px solid var(--line);border-radius:16px;overflow:hidden;background:var(--surface)}
.alta-cal .barra{display:flex;justify-content:space-between;align-items:center;padding:14px 20px;border-bottom:1px solid var(--line);font-size:13px;color:var(--ink-600)}
.alta-cal .barra b{color:var(--ink-900);font-weight:600}
.calendly-inline-widget{min-width:280px;height:700px}
.hero.alta{padding-bottom:96px}
.hero .alta-wrap{display:block}
.alta-lista li b{font-family:Gabarito,sans-serif;font-size:18px;letter-spacing:-.01em}

/* banda entintada */
.band{background:var(--tint);border-radius:var(--r);padding:56px}
.band.grid{display:grid;grid-template-columns:7fr 5fr;gap:40px;align-items:center}
.band .acciones{display:flex;gap:12px;flex-wrap:wrap;justify-content:flex-end}

/* profesionistas */
.pros-cols{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.pro .plan{display:block;font-size:14px;font-weight:600;color:var(--ink-2)}
.pro .precio{display:block;font-family:Gabarito,sans-serif;font-size:40px;font-weight:700;letter-spacing:-.03em;line-height:1;margin-top:6px}
.pro .por{display:block;font-size:13px;color:var(--ink-3);margin:6px 0 18px}
.pro ul{list-style:none;margin:0;padding:0;border-top:1px solid var(--line-soft,#EDE8F4)}
.pro li{padding:10px 0;border-bottom:1px solid #EDE8F4;font-size:14.5px;color:var(--ink-2)}
.pro li b{color:var(--ink);font-weight:600}

/* preguntas */
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 0;font-family:Gabarito,sans-serif;font-weight:600;font-size:20px;display:flex;justify-content:space-between;gap:16px;align-items:baseline;letter-spacing:-.01em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--ink-3);font-weight:400;font-size:22px;line-height:1;font-family:Geist,sans-serif}
.faq details[open] summary::after{content:"-"}
.faq details p{margin:0 0 24px;color:var(--ink-2);max-width:44em}

/* pie */
footer{border-top:1px solid var(--line);padding:48px 0;font-size:14px;color:var(--ink-3)}
.foot{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:24px}
.foot h4{margin:0 0 10px;font-size:13px;color:var(--ink);font-weight:600}
.foot a{display:block;color:var(--ink-2);text-decoration:none;margin:0 0 8px}
.foot a:hover{color:var(--ink)}
.foot .brand{margin-bottom:10px}
.foot-bot{margin-top:32px;padding-top:16px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

/* movimiento: solo si el sistema lo permite */
@media (prefers-reduced-motion:no-preference){
  .rv{opacity:0;transform:translateY(18px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
  .rv.in{opacity:1;transform:none}
  .hero-copy>*{animation:up .8s var(--ease) both}
  .hero-copy>*:nth-child(2){animation-delay:.06s}
  .hero-copy>*:nth-child(3){animation-delay:.12s}
  .hero-copy>*:nth-child(4){animation-delay:.18s}
  .phones .phone,.hero-shot{animation:up 1s .2s var(--ease) both}
  .hero-video{animation:up .8s var(--ease) both}
  .phones .phone.b{animation-delay:.35s}
  @keyframes up{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
}

.solo-movil{display:none}
@media (max-width:1100px){
  .phone.a{right:0;width:260px}
  .phone.b{width:200px}
  .hero-shot{margin-right:-80px}
}
@media (max-width:960px){
  section{padding:64px 0}
  .hero{padding-top:40px}
  .hero .wrap,.split,.band.grid,.pros-cols,.facts .wrap{grid-template-columns:1fr}
  .facts .wrap{grid-template-columns:1fr 1fr;gap:24px}
  .split .stick{position:static}
  .phones{height:520px;margin-top:8px}
  .phone.a{right:0;width:260px}
  .phone.b{width:200px;bottom:0}
  .hero-shot{margin-right:0}
  .hero .wrap.hero-video{margin-bottom:36px}
  .bento,.bento4{grid-template-columns:1fr;grid-auto-rows:auto}
  .cell{min-height:280px}
  .dia-grid{grid-template-columns:1fr}
  .muestra,.muestra.inv{grid-template-columns:1fr;gap:24px}
  
.muestra.inv .muestra-img{order:2}
  
.mostrador{grid-template-columns:1fr 1fr;gap:24px}
  .alta-grid{grid-template-columns:1fr;gap:28px}
  .dia-shot{display:none}
  .linea::before{left:72px}
  .linea li{grid-template-columns:56px 1fr;gap:32px;padding:18px 0}
  .linea time,.linea .dia-t{font-size:22px}
  .cell.w2{grid-column:auto}
  .cell.w2.has-shot p,.cell.w2.has-shot h3{max-width:none}
  .cell.has-shot{padding-bottom:230px}
  .cell .shot,.cell.w2 .shot,.cell:not(.w2) .shot{top:auto;bottom:0;left:50%;right:auto;width:min(320px,calc(100% - 56px));transform:translateX(-50%);height:200px}
  .cell .shot.wide{left:28px;right:-20px;width:auto;transform:none;height:180px}
  .seg button{padding:9px 12px;font-size:13px}
  .nav,.top .acciones .btn-ghost,.brand small{display:none}
  .top .acciones{margin-left:auto}
  .plan-hd{grid-template-columns:1fr;gap:20px;align-items:start}
  .check{grid-template-columns:1fr}
  .band{padding:32px 24px}
  .band .acciones{justify-content:flex-start}
  .foot{grid-template-columns:1fr 1fr}
  .solo-movil{display:block}
}
@media (max-width:520px){
  .facts .wrap{grid-template-columns:1fr 1fr}
  .fact b{font-size:32px}
  .foot{grid-template-columns:1fr}
  .mostrador{grid-template-columns:1fr}
  .alta-cal .barra span{display:none}
}
/* Los 4 momentos de la comunidad en /negocios, y capturas de la app (teléfono) dentro de .muestra */
.etapa{font-size:14px;font-weight:600;color:var(--accent-ink);margin-bottom:8px}
.muestra-img.tel{justify-self:center;width:min(300px,100%)}
.muestra-img.tel img{aspect-ratio:736/1000;object-fit:cover;object-position:top;border-radius:28px}